Sunday, June 13, 2010

ShoeDazzle by Kim Kardashian

ShoeDazzle is every girl's dream: a personal stylist and a brand new pair of shoes, all for $39.95 a month. Sound too good to be true? I thought so too, but I am now a converted believer and member.

All you have to do to join is fill out ShoeDazzle's 16-question style survey about runway fashion, heels, designer names, and celebrity style, along with age, shoe size, and shoe color preference. After that, ShoeDazzle style experts select five different pairs of shoes for you to choose from based on your criteria. Each shoe comes with a description written by one of the shoe stylists, fitting, heel size, and four or five different views of the shoe.  What if you don't like any of them? Press "send me alternate selections", and within a few days, five new shoes will appear in your "showcase" online at If any of the shoes in your showcase sell out in your size, they automatically put a new 5th pair in your showcase. After your first showcase, ShoeDazzle gives you a new showcase of shoes on the 1st of every month, so that's up to 120 pairs of shoes a year!

FAQ about ShoeDazzle:

Do I pay $39.95 a month just to belong and then have to buy a new pair of shoes on top of that?
Nope! You pay $39.95 a month, and the shoes ARE included. You are essentially just getting a great new pair of shoes every month for $40!

Do I have to buy a pair every month?
No again! You put your credit card information in your account to have on file, but until you make your first shoe selection, your account is never charged. So if you never buy a pair of shoes from ShoeDazzle, you are never charged and you essentially get the opportunity to look at up to ten new pairs of shoes every month. After you buy your first pair, you have the option from the 1st-5th of every month to "skip this month" online. That way, your credit card will not automatically be charged. I always skip the month on the 1st when I go to look at my shoes because you can buy them anyway after you skip the month! If you forget to do this from the 1st to the 5th, your credit card will be charged $39.95 on the 6th. If you don't like any of the shoes that month, you'll get a "shoe credit", where you wouldn't pay for the next pair of shoes you buy. After you have 5 credits, your credit card isn't charged until you purchase a pair of shoes.

Do I get to keep the shoes?
Yes! This is a shoe store, not a shoe-rental website. All the shoes you buy are yours to keep.

What brand of shoes are on ShoeDazzle?
Along with ShoeDazzle brand and ShoeDazzle by Michael Antonio (my personal favorite), there are other name-brand and high-quality designers that Kim Kardashian has hand-selected to be on her site.

Can I order shoes from prior months?
Yes! I've done this multiple times. Simply call ShoeDazzle Customer Service and give them your account information and tell them the name and size of the shoe you want. Sometimes, they are sold out in your size at the time you call, but exchanges are made so try back in a few days. You can also order shoes from someone else's showcase. Almost all of my roommates have ShoeDazzle accounts, so we got to see over 50 different pairs of shoes a month!

How long does it take to ship the shoes?
Usually you have your shoes within 10 days of your selection being processed (sometimes it is a couple days longer if you order them at the beginning of the month because of the high volume of activity). Shipping is also free! You will never pay more than $39.95 per pair of shoes, no matter what kind of shoe they are.

Can I return ShoeDazzle shoes?
Yes again! Return shipping is free, as every pair of shoes you get comes with a free shipping label to put on the box to ship back to ShoeDazzle. There is a $5.95 restocking fee because of how low ShoeDazzle keeps its prices, but there is no fee if you're exchanging for a different size or a different pair of shoes. Make sure they are in new, unused condition (try them on while on a carpet so as to avoid scuff marks).

Still not convinced? Visit and see for yourself. I was skeptical at first too, but I promise you this site is everything it claims and more. I am the proud owner of 5 pairs of shoes since last August and they are all exactly what I expected and are some of my favorite heels.

Below are some of my favorites from the month of June in my showcase and some of my roommates:

Happy Shopping!

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