Wednesday, July 28, 2010

Fall 2010 Ad Campaigns: Round 3

Another couple of weeks have gone by, so there are a new batch of designers releasing photographs from their Fall 2010 Campaigns. And as always, I'm here to bring you the latest on all of the best and some of the what-were-you-thinking.


Roberto Cavalli
Literally, on fire. What a way to celebrate the 40th anniversary! Roberto Cavalli went big with model Gisele Bundchen to celebrate 40 years of designs. The theme is jungle brush, hence the fire in the background and some form of animal print she dons in all of the shots. She looks absolutely stunning, and the photography by Mert & Marcus is phenomenal. All around an amazing campaign,


Michael Kors
Models Carmen Ness and Noah Mills rock Michael's new Fall 2010 line in Central Park with a very fun-filled, romantic fall theme. I'd imagine it's everything everyone loves about New York City in the fall, showcased in flawless photography by Mario Testino. This is why I love this man.


Kate Moss for Longchamp
For the second season in a row, Kate Moss has paired up with Longchamp to create a line of handbags. This season is vintage inspired and brings a lot of jewel tones to Longchamp, as well as some patchwork designs. I usually associate Kate Moss with the word trainwreck, but she did well for herself and looks amazing in the ads.


Gucci
More shots by Mert & Marcus for Gucci's Pre-Fall 2010 campaign. They literally struck gold with this one as models Raquel Zimmerman and Joan Smalls look like bronzed goddesses in the Moroccan desert. Like I said before, if these are just pre-fall shots, I have very high expectations for the full Fall 2010 campaign.


Bvlgari
Shocking, Mert & Marcus rock it again. Julianne Moore shoots her second campaign with Bvlgari with a pair of lion cubs (which in my opinion actually make the ads). And did anyone else notice that she's not wearing clothes? (I didn't until I read it somewhere.) That makes me even more impressed, because I noticed what they were trying to sell first.


Fendi
Meh, I expected much better from the man who designs Chanel. Karl Lagerfeld is so talented, but this campaign featuring Anja Rubik and Baptiste Giabiconi (not pictured) leaves much to be desired in my opinion. If this says anything, the first shot I posted is by far the best shot of the entire campaign. I know the idea behind the campaign was "understatement", but this is a little too understated; I'm bored.


Hermes
Going for an androgynous "man of nighttime mystery" vibe, the Hermes ads with Constance Jablonski are a little dull. Photographer Palo Roversi captured the scarves beautifully, but I think the darkness might just be a little too dark.


Givenchy
Even the best fall down sometimes, Mert & Marcus. If this were a campaign for red lipstick, I'd be sold. However last time I checked, it was a campaign for clothing, and one that I am not all that impressed with. The all-star model cast (Mariacarla Boscono, Catherine McNeil, Malgosia Bela and Joan Smalls) obviosuly looks great, but the artistic direction was not one I had envisioned for the campaign. Although I will say, the red lips make it memorable if nothing else.

Marc Jacobs
I guess I just have to come to terms with the fact that I probably won't ever like Marc Jacobs' ads. They always have this blah, colorless, old-photo theme to them, and it just doesn't ever sit well on my eyes. As sad as it is for me to say, this is easily the worst campaign I've seen for fall. Honestly, who sees Monika "Jac" Jagaciak, Frida Gustavsson, and Ann Kenny in these photos shot by Juergen Teller and thinks "yes, I want those clothes." As much as I love his designs, that's definitely not what crosses my mind.

Stay tuned for more Fall 2010 campaigns as they're released and get excited for The September Issue of Vogue!

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