Sunday, September 15, 2013

The Madness of 3.1 Phillip Lim for Target Style

So let me just start out by saying that I am now a seasoned expert in Target Style collaborations. Between the Missonipocalypse of two years ago, Prabal Gurung, Jason Wu, and the Neiman Marcus Christmas Collection, I feel like I had this stuff down to a science. That being said, I knew Phillip Lim for Target was going to be the biggest style collaboration that Target had done yet, so there was a very deliberate game plan:

1. Memorize the collection preview when it came out. 
This was a good way for me to see what I would be eyeing (note: which 12 bags I wanted to buy). I had my heart set on a black tote and a beautiful trench coat, and I figured if I got those two, everything else was a bonus. So I casually made a list of about 15 things I would keep my eye out for.

2. Refresh the Target website from 11:30pm the night before onward.
Target is notorious for handling these collection launches so poorly, yet they sell so well that Target has zero incentive to fix them. They told us the collection would be fully released "in the wee hours of the morning", which ended up being 4am EST. Yes, I was up at 4am buying a $50 bag. Judge me, because I'm judging myself as I write this.

3. Stalk Twitter.
I was following #philliplimfortarget on Twitter and was literally shopping via hashtag. Not entirely sure that's what Jack had in mind when he created Twitter, but it was incredible. Girls were posting links to things directly as they went live and it was this big (super dorky) community of shopaholics.

4. When you hit free shipping ($50), CHECK OUT.
Target's site crashed two years ago when they released Missoni for Target, and so I learned my lesson: once your cart hits $50, your shipping is free. Who cares if your order comes in 3 boxes? Buy your shit and get out of there before someone snags it from your virtual cart.

That being said, I was super successful. I heard people had problems with the site, but once I got an item in my cart, as long as it wasn't sold out I was able to buy it at check-out. I'm not that excited about how Target literally rolled one piece out at a time (super lame, give us a break), but it certainly created the hype that it wanted.

I bought pretty much everything I thought I might like, and I'll be returning about 3/4 of it to the Bloomfield Township Target (in Michigan) in about a week or so when it gets here, so keep that in mind if you live near me and didn't get a chance to score anything!

Here are some of my favorite pieces that I ordered from the collection:
Navy Trench - this was a great find because it is sold out online & not sold in stores. Score!
Black Sparkle Dress - great LBD & still available online! Also sold in stores.
Navy Sparkle Sweater - Super great quality, really thick, and so pretty! Online and in stores.

And the holy grail pieces of the collection, the Pashli's:

Mini Satchel with Gusset in Black - this sold outline within minutes I'm pretty sure, but you can check where it is still in stock in stores near you! I don't actually think the Target by me even got bags, but the Troy target (for my Michigan readers) has this and my other bag in stock according to Target.com. Check out the stores in your area here.
Tote with Gusset in Black - My favorite piece of the entire line. I die over this bag, and it is identical to the 3.1 Phillip Lim Pashli. This is also sold out online (as I'm sure pretty much every bag is), but check to see if your local Target has it in stock here.
Overall, I'm super happy with my purchases so I don't really care to complain about Target's inefficiencies in their launch. At this point it's to be expected, so I came prepared! Did you pick up anything from the new 3.1 Phillip Lim x Target collaboration? Let me know in the comments!

2 comments:

  1. I think I need to hire you as my lawyer/personal stylist. I had no idea that this was getting released today. I need to get up to date with fashion.

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