Thursday, February 20, 2014

Who Owns Your Favorite Beauty Brand?

So I claim to be extremely knowledgeable about the beauty industry (because duh, I write a blog about it so clearly I think very highly of myself). However, if you would have told me that basically three companies own almost every makeup brand or beauty brand you could think of, I might have laughed in your face. It wasn't until last night when Ben was asking me questions about different brands (from a start-up perspective), that I realized this. Look at the lists below (which are not even all-inclusive, just the ones that I find relevant), and be amazed.

 
L'Oréal 
 
Professional Hair
Kérastase
Matrix
PureOlogy
Redken
Shu Uemura Art of Hair
 
Luxe Brands
Lancôme
Yves Saint Laurent
Giorgio Armani
Diesel
Ralph Lauren
Kiehl's
The Body Shop
Shu Uemura
Stella McCartney
Clarasonic
Urban Decay
EM Michelle Phan
 
Drugstore Brands
L'Oreal Paris
Garnier
Maybelline
Essie
 
Estée Lauder
 
Aveda
Bobbi Brown
Bumble and bumble
Clinque
Coach
Donna Karen
Estée Lauder
Jo Malone
Kate Spade
La Mer
MAC
Michael Kors
Missoni
Origins
Smashbox
Stila
Tommy Hilfiger
Tom Ford
Tory Burch
 
LVMH (Louis Vuitton Moët Hennessy)
 
 Benefit Cosmetics
Céline
Dior
Donna Karen
Emilio Pucci
Fendi
Givenchy
Guerlain
Makeup Forever
Marc Jacobs
Sephora
Louis Vuitton
 
Shiseido
 
Bare Escentuals
Clé De Peau
NARS

Seriously. What?! There are really not very many brands that aren't on one of these lists. Chanel (who owns Bourjois, a European drugstore brand), Hourglass, Lorac, Tarte, Too Faced, and OCC, to my knowledge, have all managed to remain independent, and Revlon, NYX, and OPI are holding their own in the drugstore world. COVERGIRL is owned by Procter and Gamble. It seems that the trend for staying independent as a makeup company is being able to continue cruelty-free testing (which Too-Faced and OCC are both very proud of).
 
Other than the few that I listed that aren't owned by one of these companies, every single makeup brand I wear is accounted for on one of these lists. Did y'all notice any that are missing?
 
In a hypothetical world where I could only wear brands from one company, I don't know what I would choose. I'm so torn because LVMH has Sephora, but that seems like cheating. I feel like I have to pick L'Oreal because I can no longer live without my YSL Youth Liberator Foundation, any of the YSL lip products, or my Shu Uemura eyelash curler. Although if I'm being honest, it would be really hard giving up Jo Malone and Bumble & bumble.
 
If you could only wear brands from one of the three companies (because let's face it, no one is only choosing Shiseido just for NARS), which would you choose? Let me know in the comments!
 

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